Chelsea's New Kit Launch - What do you think of it and the clubs two-tier approach to pricing?

Chelsea launched next season's kit this week and I think it's fair to say that the reaction hasn't been what both Adidas and Chelsea would have expected. With the club adopting a two-tier approach to the replica shirts this summer, fans have the opportunity to buy a "normal" replica shirt for around £50 but also have the choice to purchase a more expensive authentic version for £90. 

Speaking in defence of the decision a spokesperson said: 

"There are people who want to buy the more expensive authentic version and we are happy to cater for that market but, to be clear, Chelsea FC are selling the main replica shirt for £55 for adults, and from £45 for children, which is in line with other leading European clubs.

Ninety-nine per cent of the Chelsea shirts that will be on sale in the UK will be the replica version."

Being honest, I cannot see the point really. We all know that the shirts only last for a single season before the next one comes out and I honestly believe that sales of the "authentic" version would be limited to say the least. 

First impression are that it isn't all that and looks a bit cheap and nasty! What do you think of it?