CHELSEA AND ADIDAS SPLIT - £600M KIT DEAL WITH MAIN RIVAL IS THE REASON!
Plenty of us looked on in a state of confusion when it was announced that Chelsea and Adidas have...
Plenty of us looked on in a state of confusion when it was announced that Chelsea and Adidas have agreed to end their 10-year kit deal six years early by paying a reported £40m to do so. A new MEGA deal with Nike is about to be announced for the 2017-18 season onwards earning the club a reported £60m-a-year over a ten year period totalling a massive £600m!
The news broke yesterday and reported by The Times stating that the new deal dwarfs the current £30m-a-year deal with Adidas and is believed to be twice what Arsenal earn with Puma and three times the amount that Manchester City currently earn.
The club have refused to comment on the new deal purely out of principle bearing in mind they still have a season to run with Adidas but reports state that the relationship has become more than strained with Chelsea becoming more than frustrated with what some of the other big European names in the same stable earn compared to us.
Once again, at the heart of negotiations with Adidas and Nike has been Chelsea director Marina Granovskaia who has already worked wonders sealing a deal with Yokohama Tires for a reported £50m per season and Carabao with a £10m-a-year training kit deal.
You think of the money coming into the Premier League next season with the new TV deal in addition to £110m per season from the 2017-2018 season and Chelsea will be sitting pretty. We just need to ensure that we only spend next season without Champions League football in order to continue to attract the calibre of players we need to keep us challenging for the biggest prizes every year.
Personally, I don't like the new kit for next season as I think it's basic and nothing special at all. The fact that Adidas are asking £90 for an "authentic" kit or a standard £50 for a "replica" is a joke and pointless in my opinion.
There are plenty of changes in the offing at Stamford Bridge of late and this is another. Kudos Chelsea director Marina Granovskaia who has negotiated the second most lucrative kit deal. What can't this woman do!?