Diego Costa "gesture" lands Ryan Shawcross commercial deal.
Football at times is ridiculous, purely and simply because of the advertising opportunities or co...
Football at times is ridiculous, purely and simply because of the advertising opportunities or commercial deals that could literally happen based on one particular moment.
On Saturday evening at the Britannia Stadium, Diego Costa and Ryan Shawcross squared up to each other on numerous occasions as they had done recently in the League Cup and once again, they had to be separated by the Referee as things began to become heated (Shawcross should have been off for the forearm into Costa's face which was missed!).
However, it was one particular moment that stands out during their ninety minute battle and it was a gesture made by Costa towards Shawcross as if to say that he stinks and needs deodorant!
Hilarious at the time, you think little of it and see it has banter between them as the game continues. However, it seems that one company has seized their opportunity for some exposure and has supplied Shawcross with a years supply of deodorant as his wife posted on Twitter below: