NEW CHELSEA AWAY KIT 2013/14 - VIDEO.

adidas and Chelsea FC have today revealed the new away kit for the forthcoming 2013/14 season.

Fresh from the successful launch of the new home shirt through the innovative "It's blue, what else matters" campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.

The new design leads with white as the primary colour, the sixth time a Chelsea away kit has featured this colour scheme. The strip is a clear homage to the club's iconic white kits with blue and red trim during the 1960s.

The use of red makes a return with its first appearance on a kit since the 2010/11 season's home shirt.

The new strip is available now for pre-order and will go on sale July 4, 2013.

Visit www.chelseafc.com/allin for information and to purchase the new away kit.

Carefree & KTBBFH