OFFICIAL PROMO VIDEOS: "IT’S BLUE, WHAT ELSE MATTERS?"
To celebrate the launch of the new adidas Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign –‘It’s Bl...
To celebrate the launch of the new adidas Chelsea FC home shirt for the 2013/14 season, adidas has launched a bold new campaign –‘It’s Blue,What Else Matters’ encouraging Chelsea fans across the globe to go ‘all in’ and buy the new 2013/14 home kit before seeing it.
To mark the occasion, adidas created a film featuring some of Chelsea’s biggest stars and iconic imagery that will adorn the club for the 2013/14 season. The artwork and film illustrate the commitment and the lengths that the players will go for the club.
The imagery is the centerpiece of the adidas marketing campaign based on the belief that Chelsea is not just a football club, not just a team, but something deeper and emotional.
While shooting the impactful imagery for the campaign players were filmed for a ‘making of’ video and interviewed to tell their story on what Chelsea meant to them. The resulting film shows their passion, love and commitment to the club and you can watch it here.
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